Research On Using Eightfold Path To Create Business Ethics To Build Consumer Confidence

As the rapid development of modem economy, in business activities, there have been many companies lack moral behavior, the key issue that influences its development now presents itself as how to raise business morals. Even if these reasons come from business external environment or entrepreneurs mind problems, but according to the concept of Buddhism "all things are only created by heart", the deep causes primarily from entrepreneurs mind problems that are entrepreneurs’ belief flaw and the negative impacts of the three poisons (greed, hatred and ignorance) on the moral choice of enterprises.Therefore, this thesis studies on using the Eightfold Path to construct business ethics to build consumer confidence, Study on this issue Will be able to increase social welfare, promoting the level of business ethics; in order to maintain and protect the balance between enterprise’s interests and moral, to help enterprise to build a good image, to ensure sustainable and sound development of business and socio-economic.For enterprise, gain consumer’s trust is critical, consumer will only trust enterprises to establish a relatively close relationship. Trust allows consumers to gather information before widespread on a relatively clear understanding of business and generate positive emotions, and thus become dependent on the business, and with the further development of trust, consumers will gradually generate loyalty to the company. Achievement practice the Eightfold Path, entrepreneurs will be able to have compassion, wisdom, courage three friends, three drugs used for treatment Primary Afflictions. If the problem entrepreneurs have such compassion, wisdom, courage, business ethics and corporate social responsibility will not be troubled by the entrepreneur, and instead become an important and indispensable part of the sustainable development strategy. Study how the Eightfold Path ethical and moral construction companies involved in coasumer confidence can be sublimated and moral concepts of enterprises, help enterprises to create a good image to win the trust of consumers.