The Research Of The Logistics Distribution Mode Of The Small And Medium-sized Home Appliance Retail Chain Business

Based on the relevant theories about the logistics and distribution, with the research object of the small and medium-sized home appliance retail chain business, this paper analyzes the current situation of the small and medium-sized home appliance retail chain business, summarizes the advantages and disadvantages,, analyzes how the distribution costs, the distribution quality, the business own ability and the external factors influence the logistics distribution mode of the small and medium-sized home appliance retail chain business; analyzes the distribution modes of the typical home appliance retail chains (Suning,360Buy) using the SWOT,and compares the typical home appliance retail chain business and the small and medium-sized home appliance retail chain business, summarizes the experience of distribution modes of the typical home appliance retail chains (Suning,360Buy), provides the reference for the small and medium-sized home appliance retail chain business; analyzes the influence of the logistics distribution modes of the small and medium-sized home appliance retail chain business exemplified for jiangxi siping home appliance, analyzes the logistics distribution mode of jiangxi siping home appliance using the AHP,s concludes that the logistics cost is the most important factors in the logistics distribution mode, gives advice for choosing logistics distribution mode in the small and medium-sized home appliance retail chain business.