Research On Decision-making Of Logistics Strategy Channel Effected By Network Utility

As China’s logistics park, logistics center hub node is improving, the building of a convenient channel has become an important factor to further improve logistics network service capability and level of radiation. Network administrator is paying more attention to the critical path’s construction, maintenance, management.Strategic channels in the existing logistics studies, mostly are from qualitative description to analyze the role of the channel and the existing value. There is no clear analysis of the connotation of logistics strategic channels, and fewer studies have quantified for the channel analysis, which especially is a quantitative analysis of strategic channels. Moreover in the network logistics strategy channel recognition is even scarce. This paper relies on the theory of social network analysis and focuses on strategic channel selection, which expounds a clear concept of strategic logistics channel and analyzes the connotation of logistics strategic channel in the network perspective. The paper defines the logistics strategy channel and analyzes the basic property under the network situational. The paper offers a measure of decision-making of logistics strategy channel effected by network utility.Firstly, this paper analyzes the key factors affecting the logistics network through strategic channel selection, and puts forward two of the most direct and most important tactical factors that are channel construction costs and channel delivery time between supply nodes and demand nodes. Secondly, to measure the impact of logistics strategic channel for the entire network, the paper expands betweenness centrality concept to redefine the logistics channel betweenness reflecting channel network externalities, and as a basis for building a strategic channel selection factors--channel network overall effectiveness factors. In addition, to analyze three factors affecting the logistics strategic channel selection mechanism of decision-making, the paper depending on decision-making preference behavior proposes four criteria for choosing logistics strategy channel, and builds a logistics strategy channel selection decision model under different criteria. On this basis, through the analysis of different scenarios the paper puts forward recommendations for choosing logistics strategy channel in network competition.Finally, according to the actual decision-making situations, this paper designs a relevant example, verifying the usefulness of the model by the numerical example.