Hunan Dark Tea Industry Development Present Situation And Countermeasure Analysis

As the birthplace of tea, Chinese tea economy had an important position in the agricultural economy. But for traditional six basic types of tea in China, has been in the domestic and international market is given priority to green tea, and black tea, oolong tea are complementary. While dark tea has been for a long time, its production and sales mainly serves for the frontier people in history. Until in recent years, dark tea stepping into the domestic market, and gradually penetrate into the international market as a special tea.The main production areas of dark tea in China including Yunnan, Sichuan, Guangxi, Hunan, Hubei act. Since the dark tea sale in domestic market opened, people putting more attention to dark tea about its unique health care function and collection followed by the Pu’er tea popular in cities. In this case, Hunan dark tea occupied a position in Chinese black tea market and rapid forming industrialization development benefited from its unique efficacy components.At present, both all levels of government and enterprises promote dark tea industry exhibition, Hunan black tea occupy a prominent position in Hunan tea industry.This article Through the research with Hunan dark tea industry development present situation to realize that the condition about dark tea in Hunan regional distribution, research dynamic, basic information of production and processing, the rise of brand construction and the tea culture industry and so on to make SWOT analysis on the industrial development of dark tea in Hunan. Then, analyzed the development trend of Hunan dark tea and the problems in the development process according to the overall production and marketing situation of Hunan dark tea, dark tea producing development and changes, the rapid development of the enterprise to have tea, dark tea consumption market of the questionnaire survey, and so on and so forth.Finally put forward the development countermeasures to Hunan dark tea industry development based on production and processing, marketing innovation, the competitiveness of products, product quality management, etc. First, Hunan dark tea industry should be under the government’s strong support and guidance, each enterprise to improve self-discipline and cooperate, and jointly promote the development of dark tea. Second, dark tea production areas should be planning reasonable to make sure the rational allocation of production and strengthen the tea plantation base construction and improve processing conditions. Third, through enhancing black tea brand construction, actively explore new sales channels and marketing mode, innovation of Hunan dark tea business system. Fourth, by strengthening science and technology investment, adjust the structure of optimization of dark tea products, improve product competitiveness. Fifth, government and enterprise work together to strengthen product quality management and the construction of standard system. Finally, vigorously carry forward dark tea culture, and constantly promote the development of black tea industry.