The Research And Countermeasures Of Dark Tea Industry Of Yiyang

Yiyang dark tea has a long history.The earliest historical records of dark tea derive from Tang dynasty,which is classified as the official tea in Ming dynasty and exported to Europe through Silk Roads,so that is known as the Oriental Tea-Horse Road.Owing to the social instability and other factors,Yiyang dark tea(Anhua dark tea)has experienced several rises and falls,but still hasn't got everlasting development furthermore.Until the establishment of new China,the industry of Yiyang dark tea just encounter the great opportunity of redeveloping,which intakes the border-selling tea production into national plans.Hunan is a big province of tea,while Yiyang is a big city of dark tea.As you know,the tea industry of Yiyang occupies more than one third share of the whole Hunan tea industry.Yiyang dark tea is not only a traditional industry,but also a sunrise industry,as well as a mainstay industry.The government of Hunan province put fully emphasis on the development of Yiyang dark tea industry,which is classified into The Plan for the Development of Hunan Tea Industry.Nowadays,Yiyang dark tea has developed into the industry scale of various coexisting modes.However,under the good develop environment of dark tea,the popularity and brand effect has its limitation,whose specific strengths can't enjoy fully developed.Therefore,it is urgent to speed up the development of Yiyang dark tea,analysis the restraining factors and put forward the effective measures to solve the problems.This paper is based on these theories,such as agricultural economics,Industrial development strategy theory,Internet + agricultural theory,Public-Policy Analysis.This paper researched on the history,status and trend of dark tea development and proposed the strategic thinking,target and definite routine of Yiyang dark tea industry,by referring to the research achievements of tea development domestic and overseas,adopting the systematic and scientific research methods.Based on these,this paper set the whole construction of Yiyang dark tea industry,presenting the concrete measures and suggestions.The main content and conclusions as follows:By doing research on the status of Yiyang dark tea industry,we can find that: Firstly,the dark tea enjoys great space of profit,long industrial chain and derivative product,which can promote local comprehensive strength,upgrade the industry structure,expedite the economy and so on;Secondly,the consumption of dark tea has the characteristics of popularity and high-end oriented,which provides the firm consumption base of the dark tea's sustainable development;Thirdly,the long dark tea chain and considerate profit space and value and other typical characteristics are the significant symbol of transformation and upgrading of agriculture,which has instructive meaning as to the other agriculture programs.Through the deep research and summary of Yiyang dark tea industry and culture,we can find that: Firstly,the traditional culture has profound effect on the dark tea culture.The culture of dark tea and tea-horse is also the important part of traditional culture;Secondly,we can find the mechanism of interaction among the dark tea industry,dark tea traditional culture,tea-horse culture and tea-tour culture.3.This paper integrated development strategies,development focuses,project engineerings and support system of Yiyang dark tea industry,mixing with the culture,constructing the whole strategy of combination of Yiyang dark tea brand culture,local tea-horse culture,tourism industry,transformation and upgrading of agriculture and green growth,promoting the development of agriculture industry integrally,accelerating stronger agriculture,more beautiful country and richer farmer.