The Research On Influential Factors Of Innovation In Modern Service Industry

Modern service industry is such a service industry which relying on high-tech. Ithas following features: high degree of knowledge-intensive, high technology content,high economic efficiency and low energy consumption. It is increasingly becomingthe main driving force of economic development. As an important driving force ofeconomic development, innovation can create more economic growth, and maintainthe vitality of economic growth. Innovation plays a very important role in promotingthe development of modern service industry. Therefore, how to take full advantage ofthe capability of innovation in modern service industry is particularly important forour country to improve the level of innovation in modern service industry. As aprovince with powerful economy, to further enhance the capability of innovation inmodern service industry is also an important means to promote the universaldevelopment of modern service industry in Jiangsu Province. In this context,researching the influential factors of innovation in modern service industry in JiangsuProvince will help to improve the capacity of innovation and the level of development.From the perspective of innovation, this paper aims to analyze the currentdevelopment of modern service industry in Jiangsu Province, and then it will explainthe impact of the internal and external factors in order to get meaningful conclusions.In Chapter1the research background and significance of the topics have beenintroduced, and the related researches of scholars at home and abroad have beenreviewed, such as the theory of service innovation, the theory of innovation in serviceindustry and the theory of influential factors on the innovation of modern serviceindustry. Chapter2is the presentation about the general theory of the innovation inmodern service industry. At this part the basic concept of modern service industry andinnovation has been introduced. Then the mode and the driving force of theinnovation in modern service industry are given by the theory of four-dimensionalmodel of service innovation. On this basis, the internal and external influential factorson the innovation of modern service industry have been analyzed. On the basis of alarge amount of data, in Chapter3the current development of modern serviceindustry in Jiangsu Province has been analyzed from the following three aspects: thetotal economic output, employment status, and the situation of opening up. Then itintroduces the innovation situation of modern service industry through the analysis ofinnovation policy environment, innovation input and innovation output. In Chapter4 Malmquist index has been used to calculate the total factor productivity whichrepresent the innovation output of modern service industry. Then an econometricmodel has been built to do the empirical analysis of influencing factors on theinnovation of modern service industry in Jiangsu Province. The results show thatthese factors have different positive impact on the level of innovation in modernservice industry, such as the investment in research and development, the level ofhuman capital, the level of information and material input, the entrepreneurship,policies and systems, and the degree of market opening. The degree of marketcompetition has a negative impact on the level of innovation of modern serviceindustry. In Chapter5the corresponding countermeasures about this paper have beensummarized.