Power CSR Promotion Strategy

In today’s society, contemporary corporate priority is the maximization of economicbenefits, companies must not only be responsible for shareholders, but also must bear theresponsibility for the necessary other stakeholders. Corporate social responsibility is a basic wayto build a harmonious relationship between business and society, but also has become oneimportant competitive advantage of world-class enterprises. Corporate social responsibility in thedevelopment of European and American countries, has raised from the original in order to dealwith labor conflicts and environmental issues to the main strategy phase that enhances theinternational competitiveness of enterprises through the practice of corporate socialresponsibility. Through carrying out the social responsibility, enterprises can not only realize theenterprise economic responsibility, social responsibility and environmental responsibility ofdynamic balance, but also can promote the competitive ability of the enterprises, and help allstakeholders to set up a good reputation and image of the company, and enhance the company’sbrand value, improve leadership skills, attract and retain outstanding people that enterpriseneeded.At present, more and more Chinese enterprises have started the initiative to assume thecorresponding social responsibilities, the State Grid Corporation of China is the first centralenterprise that published the Corporate Social Responsibility Report in2006,which arousedstrong social repercussions, and showed that the national power grid company presentedcompanies pay attention for corporate social responsibility. In this paper, the writer draw onsome relevant research and theory, and with the combination of the actual work to the nationalgrid Shandong Electric Power Group Corporation, the author analysis the actual situation ofpower supply enterprises to fulfill their social responsibility, and share the successful experienceand discover the problems, and then propose the promotion strategies, including the management,participation of stakeholder, services, safety, laws and policy of the government.