| In recent years, the main economic indicators of China’s logistics industry look good;the development of the logistics industry also gradually rose to the national strategic level.The third party logistics first appeared in1980s, in the developed countries such as Americaand Europe, this concept and the industry pattern in1990s begins to rise in our country. Asthe21st Century "golden industry", the third party logistics has been rapidly developed.However, due to its late start, low threshold, personnel structure complex, the lack ofinfrastructure and other factors, there are rules to be huge development potential and market.As the third industry, the long-term development of the third party logistics should be basedon customer satisfaction as the core premise strategy. Customer satisfaction drive businessperformance, how to accurately understand the demand of customer satisfaction point ofview, and with the help of the front to improve service quality and standard, to win customerloyalty, is the third party logistics enterprise future survival and development path. Atpresent, research on customer satisfaction of third party logistics in China, mostly focused onthe effect of molecular analysis, both in theoretical basis and the methodology followed thewestern research ideas and methods, the evaluation index and influence factors of lack ofdefinition, from home by social quality refined life summed up and come.Methods in this study, through qualitative quantitative integration, taking Shanghai THIInternational Ltd as a case, aims at the analysis and index reconstruction of the third partylogistics enterprise customer satisfaction, develop customer satisfaction questionnaire hashigh reliability and validity. In the article structure, this paper put forward the researchbackground and significance, and elaborated the innovation framework, research method andpossible. The definition and the literature review on the related concepts, the related conceptof the third party logistics and customer satisfaction were introduced, based on the thirdparty logistics market in our country, using the SWOT analysis method, analysis of thecurrent situation of industry and customer satisfaction, and to the field of domestic andinternational relevant literature review, review and evaluation. The core of this researchdesign is reflected in the fourth chapter, the innovation of this research from basic theory,constructs the influence dimension index and evaluation standard of the local customer satisfaction of third party logistics, and then the questionnaire was checked and corrected,which reports on internal consistency, confirmatory and exploratory factor analysis results,the last part of this chapter return to reality, taking Shanghai Tai International Limited byShare Ltd as an example for analysis; qualitative research by interview and openquestionnaire, collecting initial data, and carries on the comparison, finishing, induction andanalysis, through open and axial coding, relevant dimensions. Finally, confrontation,research combining results are summarized, the limitations and future research, and tries toput forward some implications to enhance the Shanghai Tai International Limited by ShareLtd customer satisfaction.The results showed qualitative research on basic theory of a total of647bar codesbased on the initial statement, inductive processing on the initial statement, effectivelystatement33, according to this, made up with30questions of third party logistics customersatisfaction survey questionnaire. This stage is divided into two steps; the first is to verify thescale of science, with the help of STATA12.0, SPSS16.0, and AMOS7.0, respectively. Theinternal consistency analysis, confirmatory factor analysis, validity analysis results ofScience degree, equivalent of the table is verified, analyses the case company customer thirdparty logistics satisfaction, and based on the data of the suggestions for improvement andconstructive suggestions, so as to optimize its work and improve customer satisfaction playsa certain positive role. |
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