China Telecom MJ Branch Marketing Strategy Aajustment Thinking

Twenty-first Century mankind is experiencing the information revolution will continue to deepen,the information industry will continue to be the world's economic growth point's of 2008,the domestic telecommunication market the main carriers of integration of mobile communication,the tide of whole business management pattern and the communication market has injected new vitality and motivation,market competition is so fierce.As the main local integrated information service provider MJ telecommunication company,in mobile licenses to spread out in the round the whole business after the rapid development,rapid growth,due to strong competition in the mobile pressing impact and Unicom fast growth constraints,and years of fixed network operating mode to develop the disorder marketing strategy to market operators have a limited impact,MJ telecom management work after a brief period of growth the company come to a deadlock,it is difficult to develop.This article summarizes China's communications market development and law,in-depth analysis of the MJ Telecom in the marketing strategy aspects,take SWOT tool analyzes MJ regional communication market competition pattern.Combine the current situation proceed from the actual situation,through market research,statistical analysis and so on,to the regional mobile market demand potential and fixed network user group using the mentality of two key aspects of the analysis,a clear understanding of the MJ Telecom should continue to play the 3G Internet business advantage,in the city to carry out integrated development of customer base,in the rural areas dig potential users,through a mobile driving the rapid growth of enterprise development;at the same time,to do a good job in fixed-line,broadband and PHS this traditional business to maintain and keep working,to ensure the effectiveness of development and stability.The implementation of the strategy are required on current product,price,channel and promotion strategy adjustment to undertake combing,to drive to help enterprise walk out of predicament,rapid development.MJ Telecom new marketing strategy from the same product,price,channel and promotion in four aspects,in order to serve as a starting point to develop a hierarchical system of products,according to the fusion of ideas developed product price,discount and price system,produce oneself advantage resource system of forward channel development strategy,finally to intensive the main train of thought put forward to implement the strategy of sales promotion.The new marketing strategy,will be an antidote against the disease,in solving existing problems at the same time,give full play to advantages of enterprises,to create core competitive capabilities,to promote the rapid and healthy development of MJ telecom.