Research On The Strategy Of Improving The Competitiveness Of Founder Securities Brokerage Business In The Context Of Interne

Before the development of the Internet,there is no foreign forces can invade into the brokerage sector,the broker can rely on the development of the policy through the channel mode.But with the development of the Internet to many areas,coupled with the E-commerce,banks and other foreign invasion,the 'gold content' of the securities brokerage business decreased gradually,and the market competitiveness of channel commission model gets more and more weak performance,especially after the E-commerce launched a new round of commission price war by a series of capital acquisitions of small brokerage or approval of their applying for the securities license;Under the pressure of mixed operation,the bank of three major financial systemalso quickly seize the securities business market by taking advantages of its managed funds and diversification as well as customer's na?ve.In this case,the differentiation of the brokerage business was forced to be step up.To survive among the strongs,the brokerages have to take the application of Internet tools to reduce the cost of information transfer,enhance the difficulty of customer switching,and to join the market competition,understand their own endowment,aiming at the core of the core customers.The brokerages who take slow action,await and see will eventually be difficult to find the right positioning and be annexed.The Founder Securities selected by this paper,77% of whose profit of came from the brokerage business before 2013,could be takenas a sample of the brokerages of a high proportion of the securities brokerage business.Facing the impact of the Internet,the homogenization of business makes the brokerages bearing the brunt of how to achieve the transformation of the brokerage business,and to enhance the competitiveness of the brokerage business.Firstly,this paper studied the impact of the Internet on securities industry by the Potter five competitive forces model,Then through the SWOT model,the advantages and disadvantages,opportunities and threats of Founder Securities brokerage business are analyzed,and the problems are found,and the strategy of enhancing the competitiveness of the securities brokerage business is proposed.This paper is divided into 6 chapters,the first chapter is the introduction,which mainly analyzes the background and significance of the topic,including the theoretical and practical significance,and the present research status and theory of competitiveness of brokerage business competitiveness research strategies are reviewed,also introduces the research content and research ideas.The second chapter is based on the status of the securities industry brokerage business model analysis.This chapter is the definition of brokerage business,and describes the main content of the traditional brokerage plate brokerage business and investment advisory business,margin trading business of large brokerage business,combined with the physical model of competition Potter introduced the development of the securities industry.The third chapter depicted the current situation of Founder Securities brokerage business,and analyzed the opportunity and threats,advantages and disadvantages of Founder Securities brokerage business by SWOT analysis method,in order to find the existing problems,to explore the way to enhance the competitiveness of its brokerage business.The fourth chapter is the research on competitiveness promotion strategy of Founder Securities brokerage business,By reducing of labor costs and outlets set up costs,improving service quality and reducing the cost of services and other aspects to achieve price advantage;Through the provision of low-cost funds and diversified products to achieve a comprehensive financial services;By introducing the FinaMetrica risk assessment system to control the risk;Through the media,network community marketing,website drainage and other ways to improve the marketing system?From four aspects of cost,price,risk control,marketing,to achieve the promotion of the competitiveness of brokerage business?The fifth chapter is about the guarantee of the enhancement strategies In order to make the strategy of competitiveness improvement to be implemented effectively,we need to put forward the corresponding guarantee.Due to the characteristics of the securities industry is knowledge intensive,combine with the actual situation of Founder Securities,this chapter put forward the guarantee measures from the three aspects of human resources,technical support and long-term incentives,which,effectively solve the problems of knowledge updating,staff turnove and construction of system platform?The sixth chapter is the conclusion and prospect.Through the collation,induction,summary,this chapter comes up with a conclusion,and prospects for the development of the securities industry in the future.