Based On The Tourism Regional Characteristic Products Marketing

Since2008,Hebei Province made a proposal of‘Three-year Big Changing’ StrategicPlanning, including Three-year Infrastructure, Three-year Developing,‘big step’every year,big changing every three years. After implemented this plan, it has changed Heibei, especiallyin the provincial capital Shijiazhuang, witch is booming and more and more people came toShijiazhuang for travel, work and living. During this time, all aspects of Hebei Province hasalso been considerable development. In recent years, tourism has flourished in Shijiazhuang.For example, Xibaipo Red tourism and patriotism education, has brought opportunities to thedevelopment of tourism for Hebei Provincial Tourism. Latest statistics show that in2012, theprovince had more than220million domestic and overseas tourists trips, tourism revenuenearly160billion yuan with an increase of over20%and30%respectively. However, wealso often hear a lot of tourists said,“Shijiazhuang has no specialty, I do not know what tobuy.“Some tourists like to take some souvenirs, handicrafts unique before leaving. It is hardto find specialty products when leaving Shijiazhuang. Development and marketing ofspecialty products in our province is a disadvantaged, compare with our rich tourismresources. There is important issues that are accelerating for the development of tourism inspecialty products, developing influential brands in specialty products, increasing theproportion of local products in the total tourism revenue, and increasing tourism income intourism regions.There are more and more experts began to study tours and souvenirs, but also lessmarketing research for Shijiazhuangs’ tourism and specialty products. The influence ofspecialty products behinded the tourist in Shijiazhuang, Shijiazhuang, specialty products andsales are not matching to tourism. In this situation, this imbalance is also affected the incomeof residents and tourist market for the prospects of local specialty products business. Thisarticle is going to research for the needs of specialty products for Shijiazhuang and the systemresearch. Basing on Xibaipo red tourism routes, it is suggested to make Pingshan specialtyproducts marketing strategy. Firstly, this article is going to study the specialty products background and significanceof characteristics of products, and then analyze the status of tour resources, tour routes andspecialty products in Pinshan. Based on buying behavior and specialty products market aspect,we provide the strategy for the development of Xibaipo marketing specialty products andhope these reference would help the development for Hebei.