The Development Strategy Of A Feight & Forwarding Co

With China's entry into WTO,international freight and forwarding industry have been opened to the world entirely.It is the most important thing for the industry to grasp the opportunities and avoid the threats.The development strategy of A Feight & Forwarding Co.is studied in the thesis.Firstly, The background material of the industry and profile of A Feight & Forwarding Co. are given.And the critical problems in the development process of the company are explored. Then the external and internal environment of the company is analyzed.The environment is analyzed from geography,politics,economy,society and technology requirements.Using the competitive force model of M.Z.Porter,the competitive environment is analyzed. Internal environment is analyzed from strengths and weaknesses.Finally,bases on all these analysis,the development objective of the company is put forward.Through SWOT matrix,the possible strategies that company could choose are given out.Combined with process to implement the strategy and measures could apply are studied also.