Cross-cultural Management Enterprise Mergers In China

In the cultural dimension theory (Individualism and Collectivism, Power Distance,Uncertainty Avoidance, Masculinity and Femininity, Long-term andShort-term) proposed by Hofstede, Long term orientation andshort-term oriented cultural dimensions as the fifth dimension degrees afterthe "four-dimensional" more prove that Chinese culture as the representative ofOriental culture cannot be abandoned by the world culture, with long termorientation characteristics of the Chinese on the world economy, culture, politics ofdevelopment plays an important role.Confucianism rule for many years by the China, doing and the way to deal with theproblem are more goal oriented and long-term effects, however American asrepresentative western countries pay more attention to efficiency and lossof sight, this cultural differences so that the merger of enterprises in the short-termand long-term development process through the challenges and pressure in manyaspects. Besides, Because of the cultural conflict caused by cultural differences existbetween the merging enterprise and merged, Thus cultural risk through interpersonalrelationship not properly, not very good communication, and the failure mode ofmanagement, These risks include risk management, risk recognition, riskcommunication, and business practices and other aspects of risk, eventually leading tothe company’s operation failed. Therefore, Enterprises should pay attention tocultural differences, cultural conflict, cultural risk less reduced, play a decisive role inthe process of company operation.Hofstede non center based on Bond (decentering) method, the CVS (Chinese ValueSurvey) cultural dimensions defined data related characteristics investigation of thereaction China value concept in fourth dimensions for long-term orientationand long-term orientation (Long-term Orientation/Short-termOrientation) dimensions. In the light of Hofstede cultural dimension model,the BWI acquisition America Delphi as an example, Two kinds of culture in thelong-term orientation and short-term oriented specific analysis of the SinoUS differences. To seek the cross-cultural management mode of multi-culture,Provide feasibility analysis method and suggestion of cultural conflicts forcross-border M&A business process.