Cross-cultural Mergers And Acquisitions, Cultural Integration

The corporate culture is soul and link of business enterprise to take. The business enterprise has no culture and the business enterprise lack value, direction and will.The business enterprise lack corporate culture, business enterprise has no way to exist down in be full of various risk and most changeful marketplace right away .At the same time, the establishment of corporate culture and innovation are in enterprise management the most important part.Business enterprise merger reorganization is the development of the world economy nowadays an importance trend as well as business enterprise bigger and stronger , enhances business enterprise competition ability of strategy choice. In recent years, along with economy globalization trend of further development, business enterprise merger reorganization be subjected to many multinational companys and nation government's great concern day by day. In our country, business enterprise merger reorganization also got business enterprise circles and government department concerned of height value, in the meantime, business enterprise merger reorganization become state-owned enterprise optimize the structure and accelerate the development of importance form. Along with state-owned enterprise reform deepening and state-owned economic layout structure of strategic adjustment, state-owned capital further to relation national security and national economy life essential realm and importance profession concentrated, and formed a group with strong competitiveness of large corporations and enterprise groups.Whether can business enterprise merger obtain success, corporate culture of fusion is essential. Business enterprise merger reorganization will inevitably bring about a collision of different cultures, merger the business enterprise in the reorganization strategy of establishment, asset optimization, operational adjustments, management of integration surely importance, but corporate culture of fusion then merger reorganization can obtain one of the successful key factors, is a long-term but arduous task. Domestic and international many business enterprise merger reorganization of case show, because of corporate culture and value do not agree with each other, cause business enterprise efficiency in reorganization lowly, even moves towards failure. Investigate its reason, each reorganization's side corporate culture can not very fusion is an among those most key of factor.This paper will with clear BenQ merger Siemens mobile phone business section failure the case be a typical case, to the corporate culture in the cross-cultural business enterprise merger fusion the problem carry on systematic analysis and argument, and put forward correspond of reply measure.