Strategy Of China's Mobile Phone Distribution Business Marketing

After more than ten years, the mobile phone has become an integral part of people’s daily lives. Mobile marketing channel development from the initial form of agents nationwide to the coexistence of the country on behalf of the province on behalf of direct supply, operators such as custom multi-channel. Channel change, the National Assembly has been greatly impact and influence, share down to30%from70%in the highest. But in the Chinese mobile phone market, the country on behalf of the role is still very important. China’s vast territory and abundant resources, vast territory, foreign brands to enter the Chinese market must be with the country on behalf of well-established distribution network and marketing strategy to local conditions, success in the Chinese market.This paper focuses on the following issues:first:the status quo of the development status of China’s mobile phone market and mobile distribution channels. Including issues the phone country on behalf of the development process and mobile phone distribution industry. Postel operating status of the country on behalf of problems. Enterprise Analysis, by Postel SWOT analysis to explore corporate strengths and weaknesses and the opportunities and challenges exist; Third:Postel enterprise development strategy from mobile phone distributors.Object of this study Postel’s national backbone enterprises for mobile phone distribution industry, mobile phone distributors share of first in thecountry, are representative and typical. The status quo and problems of research the country on behalf of China Postel, to a certain extent, on behalf of the plight faced by the entire mobile phone distribution industry the handset distribution companies, which can help to find how to play the the phone country on behalf of the advantage, how to seize market opportunities bigger and stronger strategy. This study to the real operating conditions of enterprises as a case closely integrated with the basic theory of the sales channels and corporate strategy, linking theory with practice, and to provide recommendations to the enterprise development strategy.This paper argues that a comprehensive analysis of mobile phone channels, large agents in order to establish its irreplaceable position in the industry chain, and then to become an important force in leading industry integration, it is necessary to do:intensive, and enhance service capabilities. Improve the management and resource allocation efficiency with operators in close cooperation and expand the field of business cooperation. Open up the upstream and downstream business industry chain. Large agents must go beyond the profit model of product management, brand management, industry value chain integration, management, access to the excess profits of the value chain, promoting industrial upgrading, and gradually enhance the influence of the industry for the future industry leader the foundation.