Study Of TD Phone Sale Strategy On Open Distribution Channel In Guangxi

Employing principles of management science, current thesis intensively investigates the necessity, crucial point and deployment strategy of China Mobile TD-SCDMA mobile phone(TD phone)sale on open distribution channel in Guangxi. The macro environment, micro environment,opportunities and threats of this strategy are comprehensively discussed,by using various analytical methods as PEST and SWOT, etc. Finally, based on 4P theory, the thesis ends up with a practical suggestions on TD phone sale on open distribution channel in Guangxi, including aspects of product, pricing policies, distribution channels and advertising promotions.