Problems And Strategies Of Organic Agricultural Enterprises Development Of Electronic Commerce

With the transformation of Chinese tradition of "agriculture" to "modern agriculture",the demand for health and food safety seriously more and more strong, organic agriculturalproducts as a symbol of high quality of life, are also approached common people’s homelife. At the same time, electronic commerce with the network has become in recent yearsthe people a new way of life. Organic agricultural products by means of electroniccommerce marketing, realize the interaction and win-win situation between the two, themain point is the current "three rural issues" crack, an important proposition of thedevelopment is China’s industrial economy.In general, organic agricultural products in China industry development in our countryagriculture overall steady development, in recent years has been attached great importanceto the national macro level, rapid development, and achieved gratifying results, but thereare also market development and consumer promotion is not in place, the productionorganization form of the lack of innovation, marketing inefficiency problem and so on,especially compared with the western developed countries, is still in the initial stage ofdevelopment.At the same time, in recent years, taking electronic commerce as a representative ofthe new circulation pattern, the organic agricultural products circulation of our countryproduce great penetration and influence. Organic agricultural products in China electroniccommerce business model presents the platform business, its own base+sales website+home delivery, its own base+procure+sales website+distribution, procurement+saleswebsite+distribution, traditional supermarkets under the comprehensive electric business,independent sales web site or platform businesses be settled down mode, emerged Taobaoevery day, Jingdong, Tony’s farm, the representatives of enterprises or case.Combined with our organic agricultural products enterprises in the development ofbusiness operation analysis, product analysis, logistics mode analysis, promotion andmarketing activities of enterprises, can be found, the development business of organicagricultural products in China is facing the risk of product quality and safety, internal control, logistics warehousing, brand building, after sale service and other aspects,especially the in some fresh agricultural product quality assurance, delivery and there aresome short board, these are the organic agricultural products enterprises of our countrymust pay attention to and avoid in the development of business.In view of the organic agricultural products enterprise development business isrepresent the general trend, but to develop better, more effective, must establish the brandstrategy, corresponding operation pattern, such as promoting the organic agriculturalproduct electronic commerce development pilot demonstration and popularization andapplication of combination of business operations, improve the organic agricultural productelectronic commerce application rates of organic agricultural products; guide e-commerceenterprises logistics and distribution to promote online and offline combination,continuously improve the organic agricultural products’ sales ratio; promote the organicagricultural products e-commerce platform construction, encourage and guide enterprisemulti-channel other electric business platform, the expansion of marketing of organicagricultural products; increase and consumer interaction O2O model, focusing on onlinebrand development, create the value of service, reduce the cost, improve the organicagricultural products sales success rate. At the same time, some even auxiliary services,such as the development of organic agricultural products e-commerce developmentstrategy, increase the organic agricultural production organization, all kinds of agricultureenterprise development electronic commerce support, strengthen the construction oflogistics system, improve the standardization of work, strengthen the introduction andcultivation of professional talents, in order to promote organic agriculture product ofChina’s enterprises to promote the advance of blue ocean in business, success, winning.