Diversification Strategy Development Related HE

HE is a company with a high pressure FRP pipe production, research, developmentand service, to provide system solutions of private enterprises for domestic and foreignPetroleum and chemical industry.HE has been specialized business route. The unique core technology, professionalmanagement and HE brand advantage, make HE become the industry’s leading. But inrecent years, with a large number of mountain, desert, beach, deep, deep geologicalconditions of oil and gas field have been put into the development of new producingareas, the difficulty of production gradually increased, the old region update completed;coupled with the industry competitors to join, the rising cost of material and labor costs,have enabled us to we reexamine the basic positioning.To face of the status quo difficult, follow the development mode of venture periodobviously does not meet the needs of enterprise development. Therefore, at present, ourmain task is to re-examine the enterprise’s strategic development goals, re positioningcombined with the external environment and internal resources and ability condition forenterprise development goals, on the basis of which, further improve the internalmanagement of enterprises, the optimization of the organizational structure, the singleproduct enterprise to the diversification of enterprise development, and the formation ofnew enterprise competitive advantage.In this paper, we find out a diversified development route suitable for HE whichmainly discussed "related diversification strategy in the core competencies and coreindustry support." It’s based on the enterprise development strategy and diversificationdevelopment theory learning, combined with the company’s external environment andinternal resources and ability. Through internal development and the way of strategicalliance to carry out related diversification, high pressure FRP pipes flagship product-oriented industry, through internal development way to carry out research anddevelopment of marine pipe business, common development manner and somewell-known domestic enterprises in the reinforced thermoplastic composite pipelinebusiness cooperation.