Build And Enhance The Core Competitiveness Of Securities Companies Analysis

Under the background of constant acceleration of securities market legalization, marketization, intensification and internationalization, the external environment and profession competitive layout of securities companies have changed dramatically. Before more than 10 years ago, based on the planning economy, the extensive management of securities companies had caused various problems, including malignant business competition, lack of anti-risk consciousness, simplex income structure of securities traders, which tightly pressed the securities company and made them hardly survive. How can Chinese securities companies get rid of these difficulties and get continued competitive advantage? The "core competence" concept from Prahalad and Hamel gave people a brand-new and reasonable explanation. Referring to the successful experience of the development of foreign securities traders, this dissertation has analysed the present situation of Chinese securities traders management, and expatiated the methods of building core competitiveness of securities companies from the respects of consummating running system, setting up of risk control system, innovating of profit pattern through service, merging and restructuring based on marketing system, and the integrating of internal and external resources. It aims at offering a reference for Chinese securities companies, and helping securities traders to build up core competence eventually and achieve success in market competition.