Optimization Research Of Performance Appraisal Standard System For Purong Industry

With the rapid development and innovation of science technology, Electronic products are also constantly speeding up and updating, so does the electronic information industry. All these lead to high level of competition in the electronic component market, the competition model is constantly changing and updating.Competition between the manufacturers of electronic components from product quality, price competitive concept gradually converted into a customer service-centric competition concept. Companies need customers and the end consumers, the two are the survival of enterprises. Only own customers and the end consumers, enterprises can get profit, survive, and development.First, this article reviews domestic and foreign research on performance evaluation of literature, overview of related theories and briefly describes the marketing performance assessment methods and characteristics. Second, Combined with Purong industrial company status, based on its marketing situation and marketing environment, analyze its marketing performance evaluation problem, and probes into the existence reasons of the company’s marketing performance evaluation at present. Third, this article combining with fuzzy comprehensive analysis method, through the survey to obtain relevant data, analysis the Purong industrial marketing performance evaluation, and discusses and analyzes the related conclusion, point out the existing major problems.Meanwhile, based on the empirical analysis, this articleoptimizedthe Purong industrial marketing performance evaluation system, mainly from marketing general manager, marketing manager, execute the marketing manager and the manager out of marketing department to evaluate index design, try to complete the Purong industrial marketing performance evaluation system, and put forward the corresponding security measures. Finally, a simple description of the related research contents and conclusions, the problems existing in the research and the future research direction has been analyzed.Marketing performance evaluation is a mean of measure of enterprise marketing effect, improve the state of enterprise marketing and break through the enterprise marketing bottlenecks. The article has study on the Purong industrial marketing performance evaluation system, and builds a set of suitable evaluation index system of the marketing performance on the basis of the original index, which has reference significance to the promotion of marketing performance for other electronic components distributors.