Research Of Development Strategy Of Hengli

The medium-sized and small enterprises in our country have been growing rapidly. They already become an important force of national economy and social development and an important foundation to keep national economy developing fast and smoothly. However, along with the gradual promotion of their development process, these enterprises meet many problems which have restricted their survival and developing, for example bad management level, imperfect support system at both inside and outside, or incomplete seizing of market information, etc. Enterprises studying and practicing strategic management may provide an effective way to solve or avoid these problems and help them to get rid of such kinds of predicament. Through researching of the application in strategic respect by a certain company in Zhejiang province which includes generation of strategic thought, current situation and prospect of the company, and also the method to strategically choose, plan and implement its future development, etc, this article tries to verify that strategic management is positive and effective to the survival and developing of this company, and in the meantime it is hoped to play a proper inspiration and promotion effect for the enterprises to find a right way to apply strategic management.This article is divided to6chapters: the1st chapter is an introduction, which introduces the background and meaning of researching Hengli’s developing strategic, and also the main problems to be researched and the framework of analysis. The2nd chapter is an overview of main theories of strategic management, which briefly reviews the important effects, main theoretical sects and analytical methods of strategic management. The3rd chapter explains Hengli’s developing history and the problems of strategic management it is facing, and summarizes the strategic application in its developing history and the current insufficient points in respect of strategic management. The4th chapter mainly uses SWOT analysis method to analyze the strategical environment of Hengli and formulate its strategical localization and target. The5th chapter deeply discusses the strategical behave of Hengli, which relates to products development, technology innovation, production operation and business mode innovation, marketing sales, management mode and human resource reform, etc.The6th chapter concludes and summarizes the main conclusions and policy suggestions of this research.This article treats Hengli as research object. Based on analysis of its inner and outer environment, the article uses relative analysis methods of strategic management to discuss the future development strategy of Hengli, including strategic localization, target and behave. The author thinks Hengli should insist on the overall strategic target that developing sheet-metal forming automatic devices, sticking to the way that incorporate autonomous innovation and introducing technology but put forth effort on autonomous innovation, implementing strategy of specialization and scale developing of technical leading, positively expanding domestic and international market, and practically increasing management level of flexible production process. Hengli should implement strategic behaves and plans of several respects including products, technology, production process, marketing, management, human resource, and in the meantime it should also pay close attention to the appraisal and adjustment in the implementation process, to achieve long-term, continuous and healthy development.