The Strategy Analysis About Intermediary Business In Agricultural Bank Of China Ningxia Branch

With the interest rate market to speed up the process, the rise of Internet finance, must depend on the transformation, must rely on innovation to improve the ability to lead the market, customer service. International and domestic economic and financial situation is complicated and changeable, competition is becoming increasingly fierce, In business investment, debt business financial management situation, only to continuously upgrade the value of customers, expanding the business, the Agricultural Bank to better returns to shareholders and the society; social status and value to the Agricultural Bank to get public recognition and support. Agricultural Bank of China Ningxia branch of the intermediate business income accounted for less than15%, and the western commercial banks, compared with the developed provinces, a larger gap, therefore, the Agricultural Bank of China Ningxia branch intermediary business how to walk, research the management strategy of how to get the necessary task.In this paper, comercial bank management theory and marketing theory is based on Ningxia branch,in Agricultural Bank of China, Ningxia branch in Bank of China, Ningxia branch,in ICBC nearly three years of development of intermediary business, for a more detailed study from the three dimensions of macro environment, industry environment and internal environment of the Agricultural Bank of China Ningxia branch of the intermediate business problems in the process of development, using the analysis method of SWOT to Ningxia branch of Agricultural Bank of China business development present situation and the advantages and disadvantages are analyzed, based on the reference interest rate marketization during American developed countries the development of intermediate business experience and good practices of the industry has put forward the concrete measures for the development of intermediate business of Ningxia branch of Agricultural Bank of China, proposed to further perfect the construction of intermediary business organization, strengthen the intermediate business market, strengthen the intermediate business products innovation and upgrading, and to optimize the examination and organization construction, examination baton effect by means of incentive management, the comparative advantage in this area, to strengthen the comprehensive marketing, cross marketing, marketing, meet the personalized needs of customers. Based on consolidating the traditional intermediary business development, speed up the cultivation of talents, encourage innovation, promote the rapid development of new intermediate business, bringing in and go out of the combination, enhance the core competition ability of intermediary business to achieve, concrete suggestions to improve the contribution of agricultural value of intermediate business.