| After reform and opening up30years of development, China’s economy has made tremendous achievements, along with the traditional manufacturing economy has developed rapidly gained rapid progress. With the rapid economic development, the phenomenon of high pollution, high launch, low-income traditional manufacturing industry is facing increasingly prominent. With the gradual weakening of traditional Chinese demographic dividend, development strategy within the weak external demand, a variety of new energy, the rise of new technologies and new products, our traditional manufacturing industries have encountered unprecedented challenges.Anhui Jingcheng Copper Company Limited as the beginning of this century, traditional manufacturing company listed on the Shenzhen Stock Exchange, and its set up, development and expansion of the process reflects the shadow of China’s traditional manufacturing industries. In this paper, Jingcheng Copper Company as a research object, combining the basic theory of strategic management, with SWOT, QSPM and other analytical tools, the use of qualitative and quantitative analysis methods combine to determine the Jingcheng Copper development strategy.Contents of this paper is divided into six chapters. The first chapter is the introduction, describes the background, purpose and significance of the study, noted that research methods, ideas and innovations. The second chapter is consistent strategic management overview section describes the generation of strategic management at home and abroad, the evolution and trends. The third chapter is part of a strategic analysis Jingcheng Copper, introduced the basic situation Jingcheng Copper, fully prompted its internal and external operating environment. The fourth chapter Jingcheng Copper part of strategy development, introduce strategic objectives and overall strategy classification sincere Copper, SWOT analysis tools Jingcheng Copper’s strengths, weaknesses, opportunities and threats are analyzed, noted sincere analysis by QSPM Copper’s strategic choices. The fifth chapter is part of the strategy implementation and control Jingcheng Copper, noting that the strategy chosen to achieve these core measures and proposed strategies in the implementation of control measures. Chapter VI Conclusions and Prospects for the part of the concluding observations be summarized in this paper points out the shortage of the study.Through analysis, this paper considers the strategic Anhui Jingcheng Copper Company Limited is SO long-term sustainable development strategy, namely growth strategy. Companies should seize the current favorable political fundamentals, sustained and stable economic growth and the country attaches great importance to the economic cycle policy environment, give full play to their advantages of scale, comprehensive utilization of waste recycled copper cost advantage, variety, full specifications, superior quality professional production advantages, network layout complete sales advantage, brand and capital market advantages, based on copper belt areas, and improve multi-product line, solid management foundation, using existing marketing networks and channels to enhance market penetration and product through promotion, when conditions are ripe, with the capital markets to expand upstream and downstream industries, and industry consolidation. SO measures to achieve the core strategy is to strengthen the marketing network, channel development and brand promotion, make full use of the advantages of recycling economy, bigger and stronger recycling economy and the capital market to expand upstream and downstream industries, and industry consolidation.Conclusions In this paper, Jingcheng Copper Company’s development strategy, not only has a certain guiding significance for the development of the company’s transformation, but also has some significance for the promotion of the development of other businesses copper industry is conducive to promoting the transformation of copper tape processing industry upgrade. |
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