The Financial Institution Business Development Strategy Of BOC H Province Branch

After more than ten years of development, domestic financial institution business hasmade great progress, emerging lots of financial innovation. Financial institution businesshas gradually become a new growth profits in domestic commercial banks. In this paper,the Bank of China H Branch to conduct studies of financial institution business, a detailedanalysis of the characteristics and Financial Institutions Bank H Branch of the origin anddevelopment, marketing and financial services combined with Western economic theory,methods, and through PEST analysis SWOT model of Bank of China H Branch macro andmicro business environment, looking for H Branch of the next phase of development ofmacro business strategy, business development financial institution puts forward a numberof specific strategies.The paper is divided into five parts. The first part of the introduction describes theresearch background and significance of research trends, research methods andinnovations; The second part is the definition of financial institution operations andbusiness development of the theory; Third part analyzes the H branch of businessdevelopment of financial institution; The fourth part, respectively, using PEST analysismethod and the SWOT model, the H branch financial institutions formed by the macroenvironment and the internal and external environment opportunity, risk, advantages anddisadvantages of four aspects of the situation, combined with cross analysis; The fifth partputs forward the next phase of H branch of financial institutions, business developmentstrategy selection and specific implementation measures, financial institutions to steadilyimprove H branch business competitiveness, strive to lead trade in the marketcompetition.This thesis may be on the domestic interbank business development financialinstitutions to provide meaningful reference.