Development Strategy Reserch Of BOE AMOLED Business

After more than 10 years of development,China's LCD display industry has grown into an important force in the global flat panel display industry.However,the LCD industry in China mainly relies on existing technologies,and its technological innovation capability is not strong.In October 2016,the Chinese government promulgated the "Action Plan for Innovation and Development of New Display Industry 2016-2019",which proposed that the technological innovation capability of the industry needs to be significantly strengthened.China's mainland LCD companies must carry out technological innovation in order to compete with leading companies in the future market and achieve sustainable development of the company.BOE Technology Group Co.,Ltd.is China's largest supplier of optoelectronic display technology,products and solutions.In 2003,it obtained LCD panel manufacturing technology from Korea Modern Display Technology Co.,Ltd.and became the first LCD panel manufacturer in China.In a short span of 10 years,he grew from nothing to become a leader in the domestic LCD industry.In particular,the successful implementation of the rapid expansion strategy in the past five years surprised the industry.The article first introduced the research background and research methods,and studied its theoretical basis.Secondly,using the PEST analysis model and Porter's five force model to analyze the external environmental factors of BOE AMOLED LCD panel business operations,and summarizing the opportunities and challenges.Then it conducted an in-depth analysis of the internal operating environment of BOE AMOLED business and summarized its advantages and disadvantages.Then based on the analysis of internal and external factors,SWOT analysis method is used to analyze its matching strategy.The expert rating was used for screening strategies and proposed the rapid expansion of the BOE OW strategy.It should make full use of the government's policy support,the huge demand of the domestic market,and the opportunities for the rapid development of global display technology,and vigorously develop the BOE AMOLED technology.Under the preponderance of circumstances,we must make good advance-looking technical reserves in advance so as to maintain the long-term competitive advantages of enterprises and maintain the sustainable development of enterprises.Based on this overall strategy,BOE AMOLED has formulated final strategic plans and implementation measures.