The Research On Upgrading The Core Competence Of X Coal Mining Machinery Company

X Coal Machine Company as a state-owned high-tech enterprise manufacturing large mining equipment,which has a history of more than 60 years,is shouldering an important responsibility to break through the monopoly,and boost our country coal machine manufacturing from the power to power.However,enterprise is big but not strong,no refining and digging deeply for core competence to improve enterprise's sustainable development.At present,the domestic economy is facing the pressure of"triple superposition",that is the growth rate of the shift period,the structural adjustment period and the pressure of stimulating policy digestion period,X Coal Mining Machinery Company need to improve the core competence from a strategic height to identify its own advantages during the period of "much starker choices-and graver consequences-in planning",in order to realize the enterprise's survival and the sustainable development.This paper studies the core competitiveness of X Coal Mining Machinery Company.Based on the domestic and international core competence theory research status to elaborated the core competence and so on related basic theory.Using PEST analysis method,combining with potter five model and SWOT analysis matrix to analyze the X Coal Mining Machinery Company's competitive environment.Through the questionnaire,interviews and other methods to identify X Coal Mining Machinery Company's core competence,and also using data and charts to deeply analyze and comprehensively evaluate the core competence.Based on the analysis of the X Coal Mining Machinery Company's competitive environment,this paper using questionnaire and interviews to establish 8 first-level project indicators and corresponding 29 second-level project indicators,to identify the core competence of X Coal Mining Machinery Company for the five dimensions of technological innovation,quality control,human resources,marketing,and brand culture.From the five dimensions of technological innovation,quality control,human resources,marketing,brand culture to build a core competitiveness evaluation index system of X Coal Mining Machinery Company consists of 19 indicators,the core competitiveness of X Coal Mining Machinery Company to carry out a deep analysis and comprehensive evaluation,found the X Coal Mining Machinery Company in 2011 since the core competitiveness is rising,but there are also the core technology and technological innovation ability needs to be improved,weak basic management,product reliability needs to be improved,employee incentive mechanism needs to be improved,people Prominent structural contradictions,brand culture management needs to be improved.In the face of the problem,this paper carries on the thorough analysis,the precise refinement,and puts forward the Core Competence Promotion Strategy of five dimensions:technical innovation,quality control,human resources,marketing,and brand culture.X Coal Mining Machinery Company for the development of the specified direction,to provide operational specific measures,it also ensures the implementation of the core competitiveness promotion strategy from three aspects:information construction,management mechanism and fund guarantee.