A Study On The Tourism Cooperation Situation, Obstacles And Countermeasures Of Qing Jiang River

Regional tourism cooperation is the inevitable choice of world tourism development, and also is hot spot of our country tourism development. The cooperation area range is more and more widely, however, at present domestic scholar to complete valley tourism cooperation study is less, the theory of research meet the bottleneck. The research scale needs to expand and the research method needs to innovate. There are problems in regional tourism cooperation such as enterprise strength is still too weak, cooperation ideas stay in administrative levels. Therefore, the further research of regional tourism cooperation is of great significance. The tourism resources around the river basin of Qingjiang are abundant and in high quality, after many years of development it has been developed into lots of tourism products with a higher degree of market acceptance.But overall, those development projects around the river basin of Qingjiang are very decentralized, and have a serious problem of homogeneity,and there is "Qingjiang Gallery" brand competition, Palestinians hometown attribution differences, etc, which affect the shape and enhance tourism competitiveness Qingjiang tourism brand, so resources integration and overall image building are very important to promote the sustainable development of Qingjiang’s tourism.Therefore, this study is based on the theory of regional tourism cooperation, combined with thecharacteristic of river basin to discuss tourism cooperation model. And under the guidance of the theory, we investigated the status of Qingjiang River tourism cooperation through literature surveys, interviews, questionnaires and other methods. By taking the qualitative analysis and social network analysis methods this paper analyzes and evaluate the current situation of tourism cooperation from the tourism administration department’s awareness and attitudes towards tourism cooperation, tourism cooperation Initiatives that have been carried out, market performance of tourism cooperation-spatial structure of tourism stream such three aspects. the study found, there are three main attitude of tourism management department towards Qingjiang tourism cooperation-overall awareness, attitudes of participation,and attitude of helpless. Tourism development plan of Qingjiang River has been prepared unified, circuit design limited to two Enshi and Yichang City Region, basin-scale cooperation has not yet formed, in terms of market development the cooperation has not yet formed, mainly in government tourism promotion alone. River tourism space structure network density is very low, the coupling degree between nodes is very weak. Tenglongdong scenic spot in Lichuan as the core tourism node, is the primary tourist flow output, input points and transit nodes, has very strong gathering ability. Overall, tourism cooperation among Qingjiang River remains in the embryonic stage, cooperation still based in government’s effort, regional competition still dominant.Then, we analyzed the obstacles on the Qingjiang River tourism cooperation from four levels of institutional mechanisms, cooperative interests, foundation support and co-operation conductions, we found to strengthen cooperation in Qingjiang River it’s an urgent need to strengthen effectiveness of government’s measures, cooperation benefits coordination, internal tourism transportation construction, financial security, product development and integration of large-scale enterprise group of tourism development. Insufficient cooperation internal force driving, the disadvantages of administrative system, and low economic development level is the main reason.Finally, this paper proposes that tourism cooperation of Qingjiang river should take protective development as the premise, take government as the leading factor, through the "resources-products-market" linkage development to develop tourism cooperation step by step. And this paper makes recommendations to provide theoretical guidance for tourism cooperation from setting up tourism coordination mechanism, improving cooperation mechanism, perfecting the interest distribution and compensation mechanism strengthening internal transportation construction and information construction, playing he radiation role ofnetwork nodes and establishing ecological compensation mechanism.