A Study On The Tourism Development Of Scenic Spots In The Oujiang River Basin Of Wenzhou Under The Background Of Cultural And Tourism Integration

Currently,China is vigorously promoting the integration of cultural and tourism industries in a new direction of development.Since the establishment of the Ministry of Culture and Tourism in March 2018,tourist attractions across the country have embarked on the integration and development of the two major industries of culture and tourism.During the 14 th Five Year Plan period,under favorable factors such as economic internal circulation and consumption return,the domestic tourism industry is facing a new development opportunity period of cultural and tourism integration.Promoting the integration of culture and tourism,achieving the consensus that "culture is the soul of tourism,and tourism is the carrier of culture",and strengthening the international competitiveness of China’s culture and tourism industry are of great significance for achieving high-quality development of the tourism industry.The Oujiang River,known as the mother river of Wenzhou,has nurtured the brilliant Ouyue culture,and the surging river water has witnessed the historical changes of Wenzhou City.Oujiang River Basin has numerous cultural and tourism resources,forming famous tourist attractions such as Yandang Mountains,Jiangxin Islet,Nanxi River Scenic Area,and becoming an important tourism carrying place in Wenzhou.However,with the development of social and economic levels,people have new demands and requirements for the development of the tourism industry.The cultural empowerment of tourist attractions in the Oujiang River Basin of Wenzhou is insufficient,and the development of scenic spots is facing new problems and challenges,which urgently need to be addressed.This paper first analyzes the current situation of tourism development in Wenzhou Oujiang River Basin.Wenzhou Oujiang River Basin not only has rich tourism resources such as historical relics and traditional buildings,but also has cultural connotations such as Yongjia School culture,Chinese landscape poetry birthplace culture,Ouyue culture,Intangible cultural heritage,and has a good foundation for the integration and development of culture and tourism.Secondly,a survey was conducted on the evaluation of cultural and tourism integration tourism among tourists in the Oujiang River Basin tourist attractions in Wenzhou.Through questionnaire design,optimization,and distribution collection,the statistical characteristics of tourists and the experience of cultural and tourism integration tourism were analyzed.It was found that there are problems in the development of scenic tourism in the Oujiang River Basin in Wenzhou under the trend of cultural and tourism integration.Finally,this article proposes countermeasures and suggestions for the tourism development of scenic spots in the Oujiang River Basin of Wenzhou.Under the background of cultural and tourism integration,the tourism development principle of scenic spots in the Oujiang River Basin of Wenzhou should follow the principle of ecology first and attach importance to protection;Culture is the soul,driven by innovation;The principle of fusion as a path and cohesion as a force.It also puts forward the countermeasures and suggestions for the tourism development of Wenzhou Oujiang River Valley scenic spot: in-depth excavation of characteristic Cultural resource management,strengthening the protection and development of cultural relics,improving the quality of cultural tourism products,strengthening the coordination and coordination of cultural tourism development,etc.We also proposed measures to ensure the development of tourism in the Oujiang River Basin scenic areas in Wenzhou,including establishing organizational and coordination mechanisms,and strengthening the guarantee of funding and talent.Through the systematic analysis of the tourism development of Wenzhou Oujiang River Basin scenic spot in Wenzhou,combined with the questionnaire analysis of cultural tourism integration tourism experience,this paper finds out the problems and difficulties faced by Wenzhou Oujiang River Basin scenic spot tourism development,and makes some Exploratory research on the reasons and solutions,which is not only conducive to the development of Wenzhou Oujiang River Basin scenic spot tourism,At the same time,it also contributes to the enrichment and development of tourism development practice and theory under the integration of culture and tourism.