Reaserch On Developing Strategy Of D Logistics

D Logistics is a wholly owned subsidiary of D Logistics (International) Limited (OOIL). with its business principally engaged in integrated international container transportation, logistics and terminal services. After years of development. D Logistics already has a large-scale and has a certain influence on international logistics industry. At the same time D is also one of Hong Kong ’s most recognized global brands.With the accelerating pace of economic globalization and the economic recovery of USA and Europe, international logistics industry will usher in a new development opportunity. However, D Logistics is facing the problem of deficit. In this context, this paper researches on D Logistics. And by using analysis tools such as PEST analysis, Porter’s five forces analysis, external factors evaluation matrix, internal factors evaluation matrix and SWOT analysis, the article studies the internal and external strategic environment and the future overseas logistics development strategy of D and proposed reference implementation measures available of the development strategy for D Logistics.After comprehensive analysis of the external strategic environment of D Logistics, the article combines the philosophy, core values of the company and proposes a short-term strategic objective. And the article proposes the following measures: deepening current businesses; business innovation; conducting cost management to change low cost to one of the core competitiveness; seizing the Chinese logistics strategic opportunities for regional distribution; strengthening the establishment of the cartel to build economies of scale.