| Economic growth remains stable for many years in our country, promote the rapid development of the downstream of the instrument and meter industry. As a high-tech industry, instrument industries occupy a special place in the national economy in our country, play to the leading industry, the running and pulling effect of economic growth. Affected by the global financial crisis, instrument and meter industry in China since2008, is a certain impact, in recent years has been to recover from the crisis and slow rebound. By2012, instrument and meter industry enterprises above designated size in China have reached3739, employees970938people. Complete the gross value of industrial output711.2billion RMB, sales income is695.5billion RMB, profit of60.4billion RMB, the year in and out of the total608.9billion RMB,2013remain relatively good momentum of development.Instrument and meter industry in China after years of rapid development, production and sales and profits decline in many businesses, has lost its past glory of continued double-digit growth, instruments and meters, small and medium enterprises loss increases, the operation and development. Domestic instrument and meter industry facing a weak foundation, instrument and meter manufacturing automation, digital and intelligent development is slow. High-end products technology and application of low maturity, high grade product brand influence is limited. Most of the enterprise product quality is not high, backward production mode, production and business operation bottleneck problems such as inefficient. Tianjin instrument CO., LTD. is a small and medium enterprises, in the process of development also faces most of the instruments in our country enterprise all kinds of common fault and urgently needs to solve the problem. Mainly displays in the company’s business process are not perfect, and each link works low efficiency. Performance of the system is not sound, the staff turnover rate is too high; Sales management system is not sound, liquidity shortage; Enterprise problems such as lack of effective medium to long term planning. Investigate the root cause, lack of effective strategy system and scientific management method is the main reason. Due to the change of internal and external environmental factors, Tianjin instrument companies are facing A new development strategy choice, how to choose suitable for the company development strategy mode, actively deal with various problems and challenges, A instrument company in Tianjin is an urgent need to solve the strategic topics.In this paper, using literature analysis, statistical analysis, case and research method of combining theory, from the perspective of enterprise development strategic management theories, the development of the enterprise strategic management defining the relevant concepts, research strategy design theory, the strategic ability theory and Michael porter’s competitive strategy theory, this paper PEST model, five model, strategic analysis tools such as SWOT model. By using PEST analysis, Michael porter five models of the external environment for the development of Tianjin A instrument company is analyzed, the Tianjin A instrument internal resources and capacity to carry on the analysis, provide the basis for establishing A instrument company in Tianjin development strategy. In Tianjin A instrument company development, on the basis of SWOT analysis, put forward the development strategy of Tianjin A instrument company goal, Tianjin A instrument company development strategy framework, and based on the core competitiveness differentiation development strategy choice to ascend. Put forward the development strategy of Tianjin A instrument company specific safeguard measures, mainly through the production and business operation strategy, technology innovation strategy, marketing strategy, human resource strategy and financial management strategy, is to ensure that the company to achieve the goal of overall development, enduring enterprise competitive advantage. |
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