Strategy Research Of Fastener Used In Aircraft For A Company

With the development of Chinese economy and government’s high attention oninvigorating the mainstay industry, the industry of civil aircraft will be the mostimportant area in our country in next decades. As this industry is very comprehensiveand technical, it will bring many chances for the development of many relatedindustry, such as fastener used in aircraft. With the development of the industry ofcivil aircraft, to gain more competitive ability in aviation industry, A company wouldlike to change the development strategy of fastener business division and seek tobring more revenue to company.This thesis mainly research the industry of civil aircraft and related civil fastenerused in aircraft by using Literature Method. The industry of Chinese civil aircraft willmeet a rapid development period, with the design of large passenger aircraft,speed upthe development of regional jet, helicopter, general-purpose aeroplane. Innovationcapability and foundation skills are necessary for the development of Chinese civilaircraft. Set up an effective production system.Then research Chinese fastener used in aircraft environment of competition. Asthe special situation of this industry, different company choose different managementstrategy and share the different percentage of market. Many other companies alsowant to participate in this market which will break the original competition situation.However, as the protection and restriction from government, the outsides companiescan not enter in a short time.Thirdly, analysis the current status of product of A company by using SWOTmethod and five forces model, this brings the data base for strategy decision. Basedon the theory of strategy management, A company should focus on the differentiationstrategy in next two decades. Differentiation strategy and Target gathered strategy willensure A company hold a good market position in civil aircraft fastener industry.Finally, In order to realize the Differentiation strategy and Target gatheredstrategy, we should improve the product differentiation, control the productstandardization. Enter the area of design and subdivision of products.