JY Instrument Enterprise Strategic Management

The steady growth of our economy for years to come,and to promote the rapid development of the instrument and meter industry,instrument and meter as a high-tech industry in our country hold a special place in the national economy.For analysis instrument,the current demand not only in daily life,also won the growth in industry,huge demand contributed to its development is relatively stable in 2016.is still the most stable market in the industry.JY CO.,LTD.is a new type of enterprise,also facing many instrument enterprise all sorts of problems need to be solved in the process of development in China,mainly reflected in the brand awareness is not high,lack of professional sales and technical personnel,a separate industry products more one fold,imperfect experiment and core equipment management,financial management professional is not strong,the market is not enough segmentation,enterprises,the lack of long-term planning problem.Investigate the root cause,lack of effective strategy system management method is the main reason,due to the change of internal and external environmental factors.JY company is facing a new development,how to choose strategy mode to suitable for the company’s own development,is urgent need for JY company strategy.In this paper,using literature method,case analysis and theoretical research methods of combining from enterprise is discussed in this paper.Development of strategic management theory,development of the enterprise strategic management defining the relevant concepts,research strategy design theory,the strategic ability theory and Michael porter’s competitive strategy theory,this paper model,five models,such as SWOT strategic analysis tools.By using the analysis method,model of Michael porter five forces analyze the external environment for the development of JY company,analyze the JY company internal resources and ability,provide the basis for establishing JY company development strategy.In JY company development strategy target is put forward,and based on the analysis of the development of JY company,JY company development strategy framework is put forward,and based on the different development strategic choice.JY company development strategy implementation of the specific safeguard measures are put forward,mainly through the production and business operation strategy,technology innovation strategy,marketing strategy,human resource strategy and financial management strategy,is to ensure that the company to achieve the goal of overall development,enduring enterprise competitive advantage.