| About the research on creation of customer value, the majority of the literature has confirmed that its roots came from the companies that have their own ability. The ability of the enterprise, then many scholars believed that the ability of suppliers which provided a variety of resources to enterprises was an important factor, and also the main basis for customers to choose. For manufacturing companies, their products or services whether technological innovation capability of enterprises in the increasingly fierce competition in the market has important implications for firms to survive and develop, as well as the availability of the industry’s excess profits in return. In light of this, the paper studied from the customer to proceed to explore the technological innovation capability and customer value. To study the technological innovation capability of enterprises from two perspectives, one was the customer, on the other was supplier. Respectively, from the two aspects of their impact on customer value, this paper analyzed the match relationship between the different technological innovation capability and customer value.Based on discussion about the existing literature on customer value and technological innovation capability analysis, this paper used the mainstream research literature, in which the customer value was divided into economic value of the transaction, value-added relationships and networks value in the future, while the technological innovation capability wass divided into process innovation and product innovation in two dimensions, and was conducted with rigorously empirical analysis on the relationship between the two. With the actual data from the210manufacturing enterprisess, the study found that product innovation and process innovation have had a different influence on customer value, in which process innovation capability has a positive significant effect on transactions economic value in customer value, product innovation ability has a part positive influence on network value in future. The study also found that the influence of technology portfolio capability of production innovation capability and process innovation capability showed no obvious significant role in influencing relationship value-added, and effect of different dimensions of innovation capability an relationship value-added are not the same.This study not only enriched and expond the existing literature research about the relationship between the technology innovational capacity and customer value, on the other hand, it could offer a new ideas and perspectives for suppliers to help to create value for customers through technological innovation capability and tap the potential customers, while also helping suppliers review and improve their ability. |
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