Impact Of Social Capital On Economic Development In The County Tourism

Social capital in Coleman and Putnam applications beyond the concept of Bourdieu given, has been further elaborated in the international academic community, and sparked widespread controversy, forming a new theory. Economic development is an important topic in the study of economics, and it is embedded in social behavior and economic behavior, the study of economic development is to study human social behavior and economic behavior, purely understanding the problem from the point of view of economics is very one-sided. Therefore, in the study of economic development, we must take into account social factors. Social capital generally refers to exist between social networks and actors, actors can be invested and make use of resources in order to achieve their own purposes. Social networks, social systems and norms, trust and reciprocity, and the impact of those relationships on the established economic activity are generated content social capital theory. Introduction of social capital theory research on economic issues will bring more efficiency and innovation.From a sociological point of departure of this study, on the basis of previous studies, it selected specific areas and adopted participant observation through the use of Liping County, Guizhou Province, analysis of social tourism and its social capital to discuss the status of the capital development of social capital the impact of regional economic development, so that awareness of the existence and role of the minority areas of social capital can put forward some effective suggestions and nurture effective use of regional social capital, so that ethnic areas can get more social resources to promote local economic development. Through the research and analysis, the following conclusions:(1) Domestic Liping County community and government organizations and related businesses to build a standardized, relatively high level of trust. Small part of the region (Zhaoxing) residents of the functions of the government administration expressed doubts about the ability to lower the level of trust. Local residents in the county of foreign investment tourism projects were exhibited open and inclusive attitudes. I hope to put their money to build the home, Liping contributes to the development of tourism. It shows that the popularity of the area of trust between members of the group is also a kind of social capital, and economic prosperity of the region largely depends on the extent of the level of trust in the region.(2) Having a trusted social network helps to reduce transaction costs between organizations, to promote exchanges and cooperation between them. When the social networks of cooperation in the continuing process of self-reinforcing and accumulation of a successful partnership build the trusts and linkages between them, these organizations contribute to social capital completing other economic projects with other organizations that communicate with cooperation in the future.(3) Social networks help to promote the employment of labor, thereby, reducing excessively Liping generated by industrial restructuring phenomenon of idle labor can stabilize and improve the local community as well as make contributions for people’s economic level.(4) Government agencies play a decisive role in Li ping tourism economic development. In both policy development and investment aspects, the government makes use of social capital in cooperation with other counties or businesses to promote the development of tourism. Meanwhile, various non-governmental organizations in the development of tourism economy also play the organization, coordination and management functions. These civil society organizations are connected to the networks of social capital, and their developments are also a symbol of social capital development in the region.(5) Through the survey, it is found that Li ping tourism that is related business executives and government departments and other related departments has a close network of relations, the development of tourism in these organizations is basically favorable to build social capital in the organization of several individuals responsible social networks. Actively cultivating personal social capital is conducive to the organization or regional economic development.(6) The emergence of the Internet has brought to the development of tourism and it is indeed Li ping some effects of publicity, but judging from the results of investigation, the author considers that most tourists who come to Li ping for traveling are introduced to be here through the social resources of informal contacts. From this network, it does not promote the best social network platform in the form of local economic development and tourism, Economic development in the county tourism relies informal social contact network resources as well as it must also pay attention to the cultivation of a formal system of social resources.