The Analysis On The Development Strategy Of New-energy Vehicle Industry In Japan

Japan is a resource-poor country, petroleum, coal, natural gas and othernon-renewable energy, almost all rely heavily on imports, the highest dependence onforeign petroleum accounted for80%of Japan’s total energy. After two petroleum crisisof1973and1978, the new energy vehicles has become a hot topic of discussion of theworld’s major car manufacturers, the Japanese government and companies are aware ofthe importance of developing new energy automotive industry development strategy.The Mid of1970s, Japan began promoting the development and promotion of theuse of new energy sources, the Japanese government introduced a policy on new energyvehicles, it makes Japan’s new energy automotive industry development strategy forminga rich theoretical system. This paper seeks to analyze and explain the development ofJapan’s new energy strategy for the automobile industry, and to develop new energyautomotive industry development strategy for China to provide a reference andrecommendations. Promoting China’s new energy automotive industry has madeimportant breakthroughs.This paper analyzes the development of strategic new energy automotive industry inJapan, and then analyze the important role in today’s society the development of newenergy automotive industry, on the perspective of economics. Throughout the articlefocuses on the new energy automotive industry in Japan is an important developmentstrategy. And prove that, the implement and promote new energy vehicle developmentstrategy, it can not do without the Actively cooperate of related automotive companies,This will help gain the upper hand in the world’s energy strategy in the layout.In the article pointed out that Japan through the development of new energyautomotive industry development strategy, National development strategies, Enterprisedevelopment strategy To influence Japan’s new energy vehicle development andtransformation. For example， the Japan’s Toyota Motor Corp., describes the leanmanufacturing strategy can better control costs, save resources, through a lot of modularplatform proved that the development of new energy vehicles in line with the mainstream of today’s society.Finally, after analyzing Japan’s new energy automotive industry developmentstrategy, And analyzes the development strategy of Chinese new energy automobileindustry, and make recommendations, To further improve Chinese new energyautomotive industry development strategy of knowledge and understanding.This paper obtained the following conclusions: Growing tension in the energy of the21st century, the development of new energy vehicles, energy saving is the key to thedevelopment of the automobile industry countries, adding new vitality for the automotiveindustry. In the micro-economic field, Japan should further expand the new energyvehicle technology, to maintain the world leading level; in the macroeconomic area, theJapanese government actively planning for the future of new energy automotive industrydevelopment strategy, the development of new energy vehicles, driven by thedevelopment of other industries. Country in developing and promoting new energyautomotive industry development strategy long way to go, although China has made abreakthrough in the stage of new energy vehicles, but compared with developedeconomies are still not a small gap. After this paper, new energy automotive industrydevelopment strategy in-depth analysis, guidelines for its beneficial economic effects, wecan learn and think. Combined with the actual development of new energy automotiveindustry strategy, objective assessment of the potential advantages of new energy vehicleswill help accelerate the development of new energy vehicles, as an opportunity, thetransition of power to a car from a car power is achieved.