Study On Developmenet Of Agricultural Products Logistics Enterprise

2011our country’s agricultural output of about1.75953billion tons, about70%into the sales market; the logistics amounted to2.3361trillion Yuan, increased by4.5%year-on-year growth for8years. Although our country’s agricultural products logistics demand and market size is very large, but the logistics of agricultural products market supervision is not standardized, insufficient supply capacity, slow public information platform construction, the fierce competition in the market; managers of agricultural products logistics enterprises exist logistics awareness is weak, backward technology of logistics, lack of dedicated assets, low level of information, lack of professionals, and the development of logistics enterprises of agricultural products is not optimistic. Now the government is stepping up efforts to support the logistics system of agricultural products. Such as the introduction of the policy of "Ten Thousand Villages" Marketing Project,"farmers and supermarkets docking" and so on, provided a good opportunity for the development of agricultural logistics enterprises. All forces face such a huge agricultural products logistics market and a good development opportunities are just around the corner, will want to come get a piece of the action. Therefore, all agricultural products logistics enterprises need to develop for their own development Countermeasures, in order to quickly adapt to the fierce competition in the market of agricultural products logistics to improve the core competitiveness of logistics enterprises, fast, convenient and accurate response to customer demand, to better serve customers, to get the advantage of long-term development.Based on the above background, began a brief overview of the Research Status for agricultural products logistics and agricultural products logistics enterprises at abroad, detailed description of the research results of the agricultural logistics enterprises and enterprise development at domestic, and then made a simple comment to the results of the literature for later research direction. On this basis, defined the concept of agricultural products, the logistics of agricultural products, agricultural products logistics enterprises, according to the study need to be explored Porter’s five forces model, SWOT matrix analysis and game theory as the theoretical foundation and support of this study.Next, for China’s agricultural products logistics market’s supply capacity, management systems, public information platform, and competition situation, to collect relevant information and documentation detailed study of the Current Situation of China’s agricultural products logistics market. On this basis, cut into the Current Situation of China’s agricultural products logistics enterprises, a detailed analysis of the current state of development of China’s agricultural products logistics enterprises through access to logistics Statistical and some investigation reports, provides research ideas for below study and lay a solid foundation in reality.Then, depending on the status of the above study, the first use of Porter’s five forces model on the agricultural logistics enterprises in China in the development of potential entrants, existing competitors, substitutes, the bargaining power of the buyer and the seller’s bargaining power as a result of the threat of competition in the industry are analyzed in detail, follow by using the SWOT model detailed analysis of the threat of China’s agricultural development of logistics enterprises in the process of internal strengths and weaknesses and external opportunities, and then Use of agricultural products logistics enterprises Bertrand game model and improved agricultural logistics enterprises game model to analyze the game of logistics enterprises in China’s agricultural products on the market and the relevant conclusions. The above analysis is to put forward a strong theoretical basis for China’s agricultural development of logistics enterprises suggestions.Finally, a thorough analysis based on the previously identified guidelines and principles to promote the development of China’s agricultural products logistics enterprises, a combination of macro and micro perspective from the government’s macro-investment Management and Enterprise micro-management of the three aspects of careful planning for the China’s agricultural development of logistics enterprises suggestions, recommendations for agricultural logistics enterprises in China to achieve efficient and healthy development, but also for the government to develop agricultural products logistics market or agricultural products logistics industry and other relevant policies.