Study On The Development Strategy Of Bank Of China Electronic Banking

The scope of Bank of China Shanxi branch electronic banking business now include online banking, mobile banking and e-commerce, with the emphasis on Internet banking and mobile banking, supporting transformation of branches and channel construction reform in Shanxi. Based on the research of development strategy of online banking and mobile banking, this thesis provides suggestions in order to realize the rapid growth of the electronic banking customer number, the mobility of financial transactions and market share rising steadily, which has significant importance to prompt development of Bank of China Shanxi branch the electronic banking business.In2003,Bank of China Shanxi branch successfully operate enterprise on-line banking transaction on the net. In2005, the branch-version of personal Internet banking launched, and further integrated into a unified national new version in2008, mobile banking in2010, followed by an e-commerce business, Bank of China Shanxi branch electronic banking business experience the life cycle of growth, gradually mature. In more than10years of development, the first-half phrase smoothly developed from small to big scale, mainly contribute to the strategy of the stage can adapt to the market environment. At present, with the development of the Internet financial markets and its derivatives, Bank of China Shanxi branch encounter great challenge and pressure and eager to find new strategy to cope with the challenge and guide the recent and future business development. Based on strategy management theory, this thesis mainly research competitive strategy theory, and find the tools to conduct strategic analysis and choice. Through the SWOT analysis study of research status at home and abroad and related experience and methods and especially the development and shortcoming of Bank of China Shanxi branch electronic bank business. This thesis try to find out strengths, weaknesses, opportunities and threats of electronic bank business of BOC Shanxi branch, and correspondently strength our ability required and improve the weaknesses; Using the potter five model, mainly analyze the factors that effect the bank of China electronic bank business development like supplier bargaining power, buyers bargaining power, the threat of new entrants, the threat of substitutes and the competition degree of competition, highlight importance of strategic environment for the development of the electronic banking business to bank of China, Shanxi branch. On this basis, according to the principle of strategies, points out the development strategy of electronic banking business should uphold and measures should apply to ensure the implementation of strategies and guide electronic banking business continue to fast and long-term development.