Research Of Chinese Smart Phone Market Segmentation And Competitive Strategy

Based on the data of Chinese smart phone market from2010to2012, this paper analyzes the detailed information on the smart phone market in China industry conditions, it sums up the smart phone market in China industry characteristics, as well as the development trend of the smart phone market. Besides, the paper analyzes the structure of the mobile phone industry in China, the market concentration of the smart phone market as well as the competitive landscape of the smart phone market; then it analyzes from two aspects of the market shares and profits, the profit model of the smart phone market in China.The paper analyzes market segmentation and development in Chinese smart phone market. First, the paper subdivisions the smart phone market in China in according with the brand, product, price, operating system and screen size market segmentation; the paper then discusses the distinction of the smart phone market, consumer segmentation and analyzes the market segments of the local manufacturers development direction.The paper selects the representation of China’s smart phone-the millet phone as typical of China’s smart phone market segmentation and competitive strategy. First, the paper introduces the characteristics and status of the millet mobile phone industry; then compares the characteristics of differences of the of millet mobile phone market competitors; Then, the paper analyzes the millet mobile phone market segments, and millet phone target market strategy. Next, the paper uses SWOT analysis tool to analyze the advantages and disadvantages of millet phone competitiveness. And then, we investigate the millet phone selection and implementation of competitive strategies. Next, we summarize the successful experience of millet phone as well as the future direction of development.In the end, the paper puts forward proposals for the development of China’s smart phone industry specific competitive strategy and market expansion of China’s smart phone manufacturers. Chinese smart phone industry opportunities and challenges, Chinese domestic mobile phone manufacturers an advantage in the fierce market competition, which needs to be further analyzed and discussed in our future work.