Research On Marketing Strategy Of Millet Cell Phone

In recent years, with the progress of science and technology and the increasing of people’s living standard, the rapid development of mobile telecommunications in China also. By November 2013, mobile phone users in China has more than 1 billion people, China has become the world’s largest mobile phone market, mobile phones have become one of the People’s Daily life essential consumer electronics. Faced with huge capacity and competitive mobile phone market environment, millet mobile phone in August 2011, price 1999 Yuan, mainly for mobile phone enthusiasts, the online sales model, is the world’s first paragraph 1.5 GHz smart phones. Millet phone later, through a series of successful marketing strategy, in the market caused a strong reaction. But in the face of apple, Samsung, Hawaii, and many other brands on the market competition, marketing strategy of millet phone, said there were many shortcomings.Based on the marketing strategy of millet phone as the research object, on the basis of related research at home and abroad, and the situation of millet mobile phone marketing strategy are analyzed, and induces the millet phone marketing strategy has advantages and the main current problem, and finally on the basis of this model on the development of millet mobile phone in the future marketing strategy and puts forward some constructive Suggestions, in order to millet technology companies will be able to get inspired, but also for the domestic mobile phone company marketing strategy to provide some theoretical supplement.