The Research Of Zhoushan Tourism Competitiveness And Enhance Under The Circle Economy

With the rapid development of the global economy in recent years, Tourism, as aindustry of low consumption of resources, more employment opportunities, leadcoefficient, and good overall efficiency,has developed rapidly. Now, tourism has become apillar of national economies,as well as leading and strategic industries.Competition is theinevitable outcome of the market economy and almost exists in all industries. If a citywants to have developed economy, tertiary industry is imperative. As the city tourismcompetitiveness is becoming an important target of the rise and fall of city tourism, thedevelopment of city tourism is the most inportant. Tourism circular economy an economicdevelopment model initiating the harmonious development of man and nature can improvethe utilization efficiency of tourism resources and energy, reduce scraps, and promote thescientific development of the tourism industry. Zhoushan is located in Zhejiang Province,which has rich tourism resources, the city pay more attention on the development of thetourism industry. In order to gain a foothold in the tourism economy in Zhejiang Province,Zhoushan’s tourism competitiveness must be highly valued. The author analyses thedevelpoment background, the tourism resource and the tourism development situation ofZhoushan and points out the existing problems using the theory of comparative advantage,competitive advantage and sustainable development, in the basis of referencing domesticand foreign literature and researching. Multivariate statistical methods were used in certainguidelines and principles to build the evaluation index system of city tourismcompetitiveness, including four elements: the city tourism development situation, cityproduction factors tourism, city tourism regional economic conditions and the conditionsof city tourism development. The author evaluated Zhoushan tourism competitiveness fromthe perspective of homogenization according to compareing Zhoushan with the rest of the10prefecture-level cities in Zhejiang Province. The evaluation and analysis show that,Zhoushan tourism does not have advantage on the total index, but it has good developingin the overall development indicators and the factors of production of the city tourism isnot so good. Finally, according above analysis, Zhoushan tourism competitiveness promotion countermeasures under the circulation economy angle of view were proposed.