A Study On GN’Product Development Process Optimization Based On IPD

As all known in the year of2013, new traffic regulation has officially put into force in China, undoubtedly, the new regulation has bring in lot of opportunity to enterprise especially to company which is Bluetooth headset producer. GN is most prominent leader among the company of Bluetooth headset, it would be great challenge and chance to GN in confront with initialing China Bluetooth market. New products development process, as core process of GN, is showing inelasticity after China market startup. Not only did not help GN showing itself in the domestic complex and intense competition environment, has become the bottleneck restricting the development of GN.This thesis focuses on three main issues of GN’s PDP process exist:that doesn’t meet customer requirement, PDP cycle is too long, there is no rational allocation of resources management. Aiming at three issues and using knowledge of IPD, PDP is launched on process optimization. In terms of customer demand, this paper has advice to import specific process for customer demand converting. The optimization of the product development cycle problem is mainly based on ASME, ABC Costing analysis to distinguish between value-added and non-value added steps. Excluding non-value added process steps, for improved effectiveness analysis programs. It is recommended to establish pipeline management processes to control entrance of the pipeline, balanced pipeline project resources to ensure output quality of R&D project. Again, thesis presents assurance measures of process optimization. At the end of paper, it get the conclusion that process optimization is a step by step process and be enormous space to improve with.Within the paper, article has appropriated apply IPD to PDP according to the fact of GN. That has provided kind of idea for process optimization. Combination of QFD and$APPEAL is to achieve the converting customer requirement to product specifications. Therefore products would not variation from customer demand too much. It makes great sense by studying on process cycle and tunnel management base on real case of GN to set up structure process.