"Laomiao" Brand Marketing Strategy Research

With the further deepening of economic globalization, enterprise competition from products to brands, enhance their market competitiveness performance brand marketing strategy for the dominant factor. Development moon cake industry is facing a series of opportunities and threats, and how to promote the business performance to achieve sustainable growth and enhance brand competitiveness, promote enterprise and reasonable to carry out marketing activities is an important problem in front of every business. Combining Laomiao company started marketing the actual specific research,his paper expounds the Laomiao company marketing strategy research background and research significance, the basis of analyzing the existing research, put forward the Laomiao company brand marketing strategy of research ideas and research methods. And then to the Laomiao analyzes the internal and external environment of the company’s marketing. Mainly for the STP analysis, and the Laomiao company advantages and disadvantages, opportunities and threats of SWOT analysis, pointed out that the Laomiao company problems existing in the current market positioning and marketing strategy. Followed by combining Laomiao company marketing conditions, puts forward the Laomiao company to further strengthen market segmentation, strengthen new product development and broaden the channels, broaden the ningxia local market, give full play to the halal brand advantage, promote management concept and level, the development direction of building professional marketing team. On this basis, through the use of4p strategy, marketing strategy of the company to improve, Laomiao brand marketing strategy and safeguard measures are put forward. At the same time, this article attempts to from the Laomiao brand management case analysis, to the perspective of our halal food brand management, for in the fierce market competition both at home and abroad our halal food enterprises to provide theoretical guidance and practical example of brand management, in order to promote healthy competition and development of halal food industry.