Implement The Membership Marketing Countermeasures Of Ningxia Sunnymall International Trading Co.,Ltd.

According to the experiences of western enterprises,80%revenue receipts are contributed by member customers, most of whom are lifelong customers. Many of the world’s top500companies adopt membership,like Anyway,Mary Key,SBC,PDVSA,and Metro.Membership is comprehensively adopted as the main marketing model in western countries, and it is also the most effective marketing method of culturing customer’s loyalty, as a result,membership covers the all most all the industries.With the deepening and development of marketing concept, Chinese enterprises can’t wait to try membership. But after carrying out the membership, they found the operating result does not go to the same direction with he marketing method, and the distance between the marketing management and clients relationship become farther and farther. In that situation,it is positively meaningful to deeply study enterprise membership.Taking Ningxia Sunnymall International Trading Co., Ltd as an example,the paper analyses the practice and development of membership in this company,and puts forward the practicable proposals for it.