The Research On The Administation Of Membership Marketing In ZhengFeng Company

Membership marketing means that enterprise refers to a marketing process which is made by an enterprise sponsoring a organization, carrying out a series of activities. The purpose is to propagandize the value and culture of the enterprise, promote the sales of their product, Membership marketing has long history. With the development of productivity, the market competition become much more fiercely than ever before, the consumer become mature and difficult to be influenced by traditional marketing process, personalized demand grown up faster than ever before. In fact, membership marketing is most important for enterprise to keep an affinity with their customers, give deep understanding of the customers' need, and supply personalized services to customers, in order to give confidence to customers and win the competition in the fierce market. Membership marketing is an effective way to achieve this. For the sake of it's characteristics and functions, it has great advantages in keeping close relationship with customers, giving personalized services to customers and cultivating loyal customers. Changsha Zhengfeng Industry Trade Co.Ltd adopts Membership marketing at last year. Because the membership marketing is just emerging in our country these years, there is little experiences and theories in this field which cause many problems in the practical membership marketing, we do not to take full advantage of membership marketing superiority. By researching Changsha Zhengfeng company membership marketing in tool occupation; this thesis is to summarize the success fact and failure reason through broad case study, and provide guidance to membership marketing in relevant industry.