Research On The Application And Effect Evaluation Of Membership Marketing In Yuanying Trading Company

With the increasingly fierce business competition,and China's economic growth downward,increasing the pressure of the survival of SMEs,in this environment,how to maintain and improve corporate profits is that many enterprises are facing problems.Membership marketing is a way to solve the problem,but the membership marketing is not a new concept,well win trading companies have also adopted a similar attempt,but the result is not satisfactory.By using hidden marketing,RFM model and balanced scorecard theory,Paper analyzed the YuanYing trading company membership marketing implementation process from five aspects include the purpose,management,analysis and effect evaluation,to make suggestions for the enterprises ' affiliate construction and implementation steps to help company establish affiliate system.