Research On The Marketing Membership Strategy Of Postal Savings Bank

Membership in the domestic has quietly spread to every corner of the society,adopts a marketing enterprise customer segmentation into different types.According to different types of members to provide differentiated services and precision marketing,is the necessary way to build customer satisfaction and loyalty.In recent years,the number of newly banks have been established in large quantities.To seek the scientific means of marketing can help the bank to gain advantage in the fierce competition,enhance customer viscosity and then better benefits.In this paper,based on the post office bank customer marketing as the research background,explores the membership marketing in the Post Saving bank application and effect in the process of future development.Firstly,the basic theory of membership marketing including basic concept,purpose,content and marketing of membership marketing at home and abroad has been carried on the comprehensive and systematic introduction.Secondly,analyzes the present situation of the development of Postal Savings bank,raises the membership marketing at present bank customer marketing feasibility and necessity of innovation.Again,the value of the Postal Savings bank development membership marketing analysis,points out that problems and the current development difficulties in the Post Saving bank membership marketing,based on the trend direction of the Post Saving bank membership marketing for the future development and management,combined with the characteristics of the wide application of Internet technology and the large data,proposed the corresponding solution measures.Finally,according to the principle of multiplier to learn,the anthor raises the membership marketing model in the Postal Savings bank for the future development on the implementation of planning and ideas for the management pattern.Through the primary,intermediate and final three stages to build the Postal Savings bank membership marketing model.Existing membership namely initial stage focused on the problem solving and process optimization.The intermediate stage focus on improve the benefit of the Postal Savings bank.Ultimate stage focuses on win-win cooperation with the customers to achieve real interests sharing.