Ningxia Mobile12580Service Marketing Situation And Countermeasures

With the development of information technology and the quality of people’s living standards improve, mobile information services business is the rapid development of the market prospects, great customer needs. In2008, after the restructuring of the telecommunications, the more intense market competition in the communications industry, the field of mobile information services to telecom operators compete for Highland. Vigorous development of Internet technology, the Internet companies also joined the competition in the mobile information services market. Ningxia mobile12580business late in the development of the initial situation of poor business foundation, through continuous exploration operations, and has achieved a certain degree of development, but have not yet formed differentiated features serious homogenization with competitors’products. Face diverse public customer demand and the increasingly fierce market competition, China Mobile depth operators12580integrated information portal becomes an important issue. In-depth study of this subject, has a strong practical significance.This paper attempts to analysis of the macroeconomic environment in Ningxia mobile12580business marketing environment, industry environment and internal environment, and applications in the context of the development of China’s information services sector, SWOT analysis summarized Ningxia mobile12580business external opportunities and threats, internal strengths and weaknesses. The comparative analysis of Ningxia Telecom118114, mobile12580of Ningxia, Ningxia Unicom116,114, Ningxia mobile12580business marketing status quo, found the problem Ningxia Mobile12580. By the STP marketing strategy, of Ningxia mobile12580business market segmentation, target market selection and market positioning. The optimization and integration of different marketing strategies, the use of resources, to build12580industrial chain of Ningxia mobile12580marketing strategies, and I hope that these proposals make a positive contribution to the development of Ningxia mobile12580.