| Under China’s current environment, competition in the industry and between theindustry more competitive, growing materials, labor costs and increasingly expensivechannel resources placed in front of businesses. The face of competition, theenterprise which one control the channels, to seize the market, to achieve maximumbenefit. How to successfully develop new channels to enhance channel management,and get new business opportunities, to become a more valued business developmentdirection, the face of the new channel expansion occurred during the various conflictsand problems, timely and effective channel selection and evaluation of channelmembers, channel incentives is vital.On the basis of management literature review on the domestic and internationalchannels through the channel member selection, channel control, channel conflict,channel assessment and channel incentives in five aspects, to build a TV shoppingchannel management model to Zhejiang ruichang Industrial Co., Ltd., for example,through the analysis of TV shopping channel problem exists within the company forthe TV shopping channel system status and channel management issues wereanalyzed, so the company’s TV shopping channel management to optimize the adviceprovided. TV shopping channel conflict Zhejiang ruichang Industrial Co., Ltd.Zhejiang apparel industry representative television shopping channel conflict.Therefore, Zhejiang ruichang Industrial through Co., Ltd on TV shopping channelmanagement issues put forward reasonable solutions and strategies to providereference and inspiration for other companies television shopping channelmanagement. |
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