Intend To Study The Influential Factors Of Traditional Cluster Enterprise Marketing Cooperation

With the development of industry cluster, the regional economy and its importance in the development of related enterprises is evident, as a kind of economic phenomenon, industry cluster is the most main competitive advantage is integrating various resources, and can make area and accumulative effect into full play. Based on the academia and relevant government agencies to a wide range of research from multiple perspectives, the cluster to achieve the purpose of promoting industrial cluster and the cluster enterprises, especially for small and medium-sized enterprises clusters within the most significance is more important, they need to make full use of and giving full play to the advantages of the cluster agglomeration formed whole fight for market competition. Therefore this research to the enterprise as the center, the cluster enterprise of the will of the cooperation between the relevant content, expectation to the cooperation between cluster enterprises provide certain reference significance.Due to differences in research perspective with the object of study, at present, a lot of scholars have some influence factors of cooperation intention, such as information sharing, relationship quality, specific investment, integration ability and so on, the results are more dispersed. In addition, the existing research mainly focuses on general research cooperation between enterprises and its influencing factors, and based on the cluster under the background of study the will of the cooperation between enterprise and is relatively scarce. In order to systematically integrate related resources, and from the perspective of cluster enterprise cooperation effect and efficiency, this paper on the basis of previous studies focus on the factors that influence the cooperation intention Angle of hope to build a systematic framework and theoretical system, the cooperation and development of cluster enterprise provide reference!Therefore, this paper firstly combed the cluster and the cooperative marketing related content, on this basis and according to the particularity of cluster enterprise behavior characteristic, the cooperation between enterprise and build the related influence factors influencing cluster enterprise cooperation intention model. To further the rationality and validity of the model, flux of cluster enterprise questionnaire and semi-structured interview, at the same time, combined with the local government macro information of third parties, such as using the method of empirical research, using structural equation model to cluster the influence factors of cooperation between enterprises will be studied and explored the enhancement enterprise between elements and the way of cooperation intention. Finally, the article summarize the main problems of cooperation between enterprises, and combining the analysis results and the allocation of resources to provide positive Suggestions for the cooperation between enterprises, in order to promote more extensive and in-depth cooperation between cluster enterprises. Overall, this article research results of cluster enterprise to seek partners and reached cooperation intention, etc have certain reference significance.