Franchising Mode Research Of New Concept House

With steady improvement in the standard of living, people’s pursuit of beauty isgetting higher and higher. The modern beauty industry now faces fierce competitionunder volatile market conditions both at home and abroad as well as competitionwithin the industry. As a result, traditional family-run business model can no longersatisfy the long-term development. Therefore, how to make effective use of modernmanagement methods, and to develop an operating model that is compatible withinternal and external environment, has become a top priority for the survival anddevelopment of new concept beauty centers. China’s beauty market is huge andintensive in terms of amount of consumption, consumer, industry chain, investment,cash flow, and has complex financial and interpersonal relationships. In recent years,China’s beauty market is facing a tight squeeze from foreign products and domesticregulation control, thus how to improve the market competitiveness and the capabilityto shield against risk amid numerous brands and operating models; and how to build asuitable operating model for new concept beauty centers has become an importanttask for us to tackle.This paper is divided into fourth parts. The first part outlines the background andsignificance of the study, and states the current domestic and international marketconditions. The second part gives an introduction of new concept beauty centers andtheir current situations in chain store operation; this part also expounds new conceptbeauty centers’s strength and weaknesses, opportunities and threats, and existingproblems. The third part discusses the new concept beauty centers’s franchisingmodel and the model’s optimization and management. The fourth part presents somemeasures for viable chain store operation of new concept beauty centers.This research has come to a few conclusions: the new franchising modelintegrated with the chain store model is suitable for new concept beauty centers; newconcept beauty centers should develop their strategy in business, chain store,marketing, and service management; new concept beauty centers should establish asafeguard framework concerning organizational structure, HR security, informationmanagement system, company culture system, and healthy financial management.This paper has conducted research by scientific analysis of a host of firsthandinformation, coupled with a SWOT analysis, positive method, comparative method. The analysis strives to integrate qualitative and quantitative method, to avoid theinterference of subjective factors. The conclusion is compatible with new conceptbeauty centers’s reality, and can provide some reference for their chain storeoperation, and it is also helpful for strategy study of similar companies.